Profile of AppLovin in the API Evangelist network. Fortune 2024 (rank 847).
AppLovin is a marketing platform that helps businesses reach, monetize, and grow their global audiences through mobile advertising, mediation, and analytics. The company operates platforms including AppDiscovery (Axon) for performance-based user acquisition, MAX for in-app bidding mediation, Adjust for mobile measurement, and Wurl for connected TV.
- Website: https://www.applovin.com
- Documentation: https://support.axon.ai
- Developer portal: https://developers.applovin.com
- GitHub organization: https://github.com/AppLovin
This profile covers six AppLovin REST APIs across publisher (MAX) and advertiser (Growth / AppDiscovery / Axon) sides of the platform.
| API | Purpose | Base URL | Auth |
|---|---|---|---|
| AppLovin MAX Revenue Reporting | Aggregated MAX mediation revenue and user-level publisher data | https://r.applovin.com/maxReport |
api_key query (Report Key) |
| AppLovin MAX Ad Unit Management | Programmatic ad unit, waterfall, experiment, test-device management | https://o.applovin.com/mediation/v1 |
Api-Key header (Management Key) |
| AppLovin Growth Reporting | Campaign-level performance for AppDiscovery / Axon | https://r.applovin.com/report |
api_key query (Report Key) |
| AppLovin Growth Asset Reporting | Creative-level performance reporting | https://r.applovin.com/assetReport |
api_key query (Report Key) |
| AppLovin Axon Campaign Management | Manage campaigns, creative sets, and creative assets | https://api.ads.axon.ai/manage/v1 |
Authorization header (Campaign Mgmt Key) |
| AppLovin Conversion API for Lead Generation | Server-to-server conversion event ingestion | https://b.applovin.com/v1/event |
Authorization header (CAPI Key) |
Production-quality OpenAPI 3.0.3 specs were generated from the official AppLovin / Axon documentation:
- openapi/applovin-max-revenue-reporting.yaml
- openapi/applovin-max-ad-unit-management.yaml
- openapi/applovin-growth-reporting.yaml
- openapi/applovin-growth-asset-reporting.yaml
- openapi/applovin-axon-campaign-management.yaml
- openapi/applovin-conversion-api-lead-gen.yaml
Specs include x-microcks-operation extensions, x-generated-from: documentation, and x-source-url traceability.
The AppLovin GitHub organization publishes the MAX mediation SDK across every major mobile and game-engine ecosystem:
| Platform | Repository |
|---|---|
| Android | AppLovin-MAX-SDK-Android |
| iOS | AppLovin-MAX-SDK-iOS |
| Swift Package | AppLovin-MAX-Swift-Package |
| Unity | AppLovin-MAX-Unity-Plugin |
| React Native | react-native-applovin-max |
| Flutter | AppLovin-MAX-Flutter |
| Cordova | AppLovin-MAX-Cordova |
| Unreal | AppLovin-MAX-Unreal |
| Defold | AppLovin-MAX-Defold |
| Godot | AppLovin-MAX-Godot |
| Adobe AIR | AppLovin-MAX-AIR |
| Ad Review (Android) | AppLovin-MAX-Ad-Review-SDK-Android |
| Ad Review (iOS) | AppLovin-MAX-Ad-Review-SDK-iOS |
Tooling: CocoaPods-Specs, homebrew-Mobile-Tools.
- json-schema/applovin-campaign-schema.json
- json-schema/applovin-creative-set-schema.json
- json-schema/applovin-ad-unit-schema.json
- json-schema/applovin-conversion-event-schema.json
- json-structure/applovin-campaign-structure.json
- json-structure/applovin-ad-unit-structure.json
- json-structure/applovin-conversion-event-structure.json
- json-ld/applovin-context.jsonld — JSON-LD context that aligns AppLovin terms to schema.org and an AppLovin-specific vocabulary namespace.
- vocabulary/applovin-vocabulary.yml — domain vocabulary covering MAX, Axon, AppDiscovery, mediation, and conversion-tracking concepts.
Operation examples for each API:
- applovin-max-revenue-reporting-example.json
- applovin-max-ad-unit-management-list-example.json
- applovin-max-ad-unit-management-create-example.json
- applovin-growth-reporting-example.json
- applovin-growth-asset-reporting-example.json
- applovin-axon-campaign-management-create-example.json
- applovin-axon-campaign-management-list-example.json
- applovin-conversion-api-lead-gen-example.json
rules/applovin-rules.yml enforces the conventions observed across the AppLovin / Axon OpenAPI specs:
- HTTPS server URLs that resolve to
applovin.comoraxon.ai - snake_case path segments and parameter names
- camelCase
operationId, Title Casesummaryand tag names - snake_case schema property names with explicit types
- Defined security schemes and 401 responses
Two workflow capabilities compose the six APIs into customer-facing roles:
- capabilities/publisher-monetization.yaml — MAX mediation ops persona. Combines MAX Ad Unit Management + MAX Revenue Reporting.
- capabilities/advertiser-growth.yaml — User acquisition / growth marketer persona. Combines Axon Campaign Management + CAPI + Growth Reporting + Asset Reporting.
Per-API consumed definitions live under capabilities/shared/.
Each workflow exposes a unified REST adapter (Spectral-compliant /v1/... paths) and an MCP adapter for AI-assisted automation.