Tabstack Founding GTM (Mozilla) · Founder, Built for Devs
Nearly two decades in tech, about ten years running developer relations. Previously Head of Platform DevRel at Snapchat, with DevRel stints at Twitter, Lacework, and Pantheon. Founded Devocate (acquired by Common Room). Now building and positioning dev tools people actually adopt.
Tabstack · Founding GTM
Mozilla's new-product bet in AI tooling. First GTM hire, leading positioning, target-profile work, and early go-to-market.
Built for Devs · Founder
The framework and data behind earning real dev tool adoption. Qualified developers evaluate your product and deliver a findings report with a prioritized action plan. Time to Value is the north-star metric.
selah · Pause. Reflect. Learn.
A planning and curriculum tool for intentional homeschool families. Laravel · PostgreSQL · MCP-enabled planning assistant.
rival
Evidence-based competitive intelligence for dev tool teams. Runs the same test cases across competitors and compares real output, not marketing copy.
quiver
A go-to-market content engine. Research, messaging, and campaign artifacts, all versioned.
I speak and write on product-developer fit, dev tool GTM, and what actually drives adoption. Thousands of developers in my network across the ecosystem. Engineering background, so I still build the things I ship.
Stack I reach for: Laravel · PostgreSQL · Next.js · TypeScript · Tailwind · Claude Code
- Site: tessakriesel.com
- Email: me@tessak22.com
- LinkedIn: /in/tessak22
- X: @tessak22
- Waco, Texas